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Brand and marketing
consultants and contractors

Marketing consultant lady

Discover our marketplace and use the advanced project-scoping technology to find expert brand and marketing consultants and contractors.

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Marketing consultant lady

Brand and marketing consultants and contractors

Building sustainable brand growth and marketing your organisation shouldn’t mean an identity crisis.

Your brand is your identity; getting it right is crucial to business success. It’s more than a logo. It’s a carefully crafted story that resonates with your target audience and sets you apart from the competition. A strong brand inspires trust, loyalty and advocacy, leading to long-term growth and profitability.

Marketing is increasingly complex. The surge of digitalisation and customer empowerment means a renewed focus on innovative strategies, data-driven approaches, and personalised customer experiences to stay ahead of the competition. The biggest marketing trends – such as artificial intelligence, social media and content marketing – have transformed the way organisations communicate with their customers.

An effective marketing strategy is the key to fostering brand awareness, driving customer engagement and achieving sustainable growth. Our marketplace of expert brand and marketing consultants and contractors helps you gain access to valuable insights, industry know-how, and cutting-edge solutions that can help propel your business forward.

Our algorithm-powered consulting marketplace gives you access to some of the brand and marketing consultants and contractors experienced in all aspects of brand and marketing.

Brand and marketing opportunities and challenges

62%

The level of brand awareness in the UK consumer electronics sector, compared to 10% in the UK’s toy and baby sector.

33%

The percentage of marketers using paid advertising to increase brand awareness.

77%

The percentage of B2B marketers who say that building a strong brand is key to their organisation’s growth.

Sources: The UK Customer Satisfaction Index (UKCSI) 2023; PwC Experience Is Everything Report; Adobe.

Blending the best of human and digital

Using a simple, interactive wizard our platform helps you to quickly and easily design a comprehensive project brief. Algorithms that codify real-world experience then ensure rapid and accurate matching to consultants and contractors you can request bids from.

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Brand and marketing consultants and contractors – building engagement

Brand building and effective marketing isn’t just about snappy copywriting.

Authentic connections, clear brand purpose and a genuine story are vital foundations for brand growth. Understanding target audiences, creating engaging marketing and navigating the ever-evolving digital environment are critical pathways for all marketing activities.

Marketing trends include the use of artificial intelligence for chatbots, predictive analytics, and personalised recommendations can enhance customer engagement and decision-making. Data-driven marketing, content marketing, social media marketing, and video marketing are also crucial routes to engage audiences and amplify visibility.

Creating a seamless, consistent experience across all touchpoints is essential, as is authentic storytelling that fosters genuine connections and brand loyalty. Agility, adaptability and data-driven insights allow organisations to optimise marketing efforts and create compelling customer experiences.

Leaning into these marketing trends and challenges can help fuel strong growth by resonating with target audiences and maximising marketing channels and efficiencies.

Portevo’s extensive marketplace of brand and marketing consultants can provide expert support at various stages, depending on objectives, challenges, and the maturity of the business.

Creating differentiation

With an ever-increasing number of competitors, it’s crucial for businesses to develop a unique value proposition and positioning to stand out in the market.

Digital transformation

The growing influence of digital channels, social media and immersive technologies – from VR to experiential – requires businesses to integrate their marketing efforts across multiple platforms effectively.

Data-driven decision-making

Collecting, analysing, and leveraging data to make informed marketing decisions is a significant challenge, particularly for organisations lacking in-house analytical capabilities or suitable analytics platforms.

Skills and expertise

Internal marketing teams may often lack resources and time to continue to expand their marketing skills, leaving critical functions outsourced to marketing agencies and third parties that can impact budgets and fragment approaches.

Measuring marketing ROI

Tracking and evaluating the success of marketing efforts is essential for optimising campaigns and allocating resources effectively, yet organisations often don’t know how to collect, harness and action KPIs and attribute marketing activity to sales and the bottom line.

Purpose-driven branding

The age of transactional customer relationships is over. Today’s consumers elevate brands on their broader purpose and impact on society and the environment and look for marketing cues that elevate an organisation into a critical part of a customer’s life.

Creativity and content

From copywriting and video to experiential and social, creating marketing collateral is time-consuming, resource intensive and highly competitive in attracting the attention of customers – with creative expertise and talent often lacking in in-house teams.

Consistency

Maintaining a consistent brand image across all marketing channels and touchpoints is essential for creating a cohesive and memorable customer experience.

Marketing resources

Marketing shouldn’t be edge-of-desk. Balancing financial and human resources to execute effective multi-channel marketing strategies while maintaining profitability can be challenging, as marketing budgets are spread thinly across a range of channels, content and technologies.

Market dynamics

Aligning marketing strategies with evolving customer preferences, industry trends and economic conditions requires additional resourcing not often covered by allocated budgets.

Portevo – fuelling your marketing effectiveness

Portevo’s unique consulting marketplace enables clients to build effective, omnichannel marketing strategies that drive sales and boost brand visibility.

Brand marketing is a strategic approach that focuses on promoting and managing a company’s brand, which includes its image, reputation, values and overall identity.

Successful marketing approaches involve understanding target customers, creating engaging and relevant content, and leveraging digital channels to reach and communicate with potential customers. By continuously monitoring performance, measuring marketing effectiveness, and refining strategies, organisations can forge strong customer relationships and differentiate themselves from competitors.

Our network of brand and marketing consultants and contractors are experts in creating and implementing marketing campaigns and initiatives that emphasise a brand’s unique selling propositions, values and emotional cues.

Tailored brand and marketing consultants and contractors

Our unique consulting marketplace revolutionises how businesses access professional consulting services by seamlessly connecting them with qualified consultants for expert guidance in navigating the complex world of branding.

Portevo’s consulting marketplace connects businesses to a diverse pool of expertise through its streamlined search and selection processes, building customised projects tailored to specific branding needs. Compared to traditional consultancy, Portevo is cost-effective – fees are typically 30%-50% lower than consultancy firms – and our innovative scoping platform provides flexibility and scalability to match resources and requirements.

Quick and easy project scoping

Build your project specification with pre-configured Statements of Work – picking and choosing from over 100 work modules – from customer experience workshops to user experience design.

Verified, on-demand expertise

Get instant access to a vast pool of verified customer experience consultants and contractors for your project with bids within 72 hours.

Save time and money

Reach our network of independent consultants and contractors with a wide range of expertise in just five minutes – and save 30-50% versus alternative consulting services.

Simple, effective contracts

Our one-contract multiple-project approach streamlines the consulting experience for both clients and consultants.

Emily Shelley MD, Alamy (PA Media Group)

“Always focused on outcomes with a unique ability to balance project delivery challenges. Adaptable, collaborative and supportive.”

Scott Sumner, Commercial Insights Director, EXFO

“Portevo provided a completely new and fresh perspective for EXFO to put a customer-led network experience at the centre of its B2B product sales process.” 

Philip Sharpe, MD Sonalake

“Portevo’s approach to our product strategy project at Sonalake provided the added impetus we needed to answer some bigger strategic questions”

Why work with Portevo?

Portevo’s consulting marketplace delivers diverse expertise and tailored solutions that meet your business’s unique marketing challenges.

Our platform saves you time and resources while connecting you with top-tier brand and marketing consultants and contractors offering competitive rates.

Our unique approach offers businesses an efficient, cost-effective, and flexible way to access the expertise and support needed to navigate the complex world of branding and marketing, ultimately leading to enhanced competitiveness and long-term success.

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The new way to find expertise for projects and challenges in any business